Market Research Services

Market Research Services

As a full-service quantitative and qualitative research fieldwork firm in Honolulu, SMS Hawai‘i provides high-quality data collection, opinion mining, and sentiment analysis services to clients in Hawai‘i and throughout the Pacific. Across various industries, clients leverage our findings to inform research and development, business strategy, and marketing.

Reliable Information to Drive Decisions

Whether you're embarking on an exploratory study to understand a problem or generative research to dive deeper in search of untapped opportunities, getting high-quality data is critical.

Our team of experienced researchers and data scientists go beyond data collection to provide actionable recommendations. We use AI to automate routine quantitative tasks, rapidly surface insights in client data and synthesize qualitative findings. This frees up our experts to dive deeper into strategic human perspectives.

At SMS Hawai‘i, we employ gold-standard research methodologies to ensure you get the best possible data to base your decisions.

These include:

• Front-end survey design aligned with your goals
• Accessing niche audiences or our diverse resident panel
• Selecting optimal data collection methods
• Developing rigorous sampling plans
• Formulating precise questions and framing them with the proper context
• Ensuring receptive survey-taking environments
• Secure data processing and storage
• Analysis highlighting strategic recommendations

You get the benefits of AI-powered efficiency paired with custom survey design, methodology rigor, and high-touch guidance focused on your specific business needs. Our blend of AI enhancements and human strategic insight delivers far greater relevance than any tool alone.

Treating Your Data as an Asset

As data professionals, we know that the information you’ve already collected about your business, market, customers, and sales has value — even if you don’t know what to do with it. While we collect data through surveys and other tools, we also work with clients to understand the data they already have.

SMS can help your organization figure out what data you have and where it's located, analyze it to make it actionable, and protect it so it remains private, secure, and accessible.

Why SMS?

Our clients choose us because they don’t want snap judgments or quick fixes. We’re known for delivering data that are verifiable and statistically sound, following best practices for data integrity, security, and privacy. And as an independent, locally owned and kama‘aina-led firm, we know how to talk to Hawai‘i residents and build trust so that people give us their honest opinions.

> Learn more about SMS Focus Groups & Depth Interviews
> Learn more about SMS Telephone Surveys

Some of our ongoing work

> Hawai'i Food Bank: The State of Food Insecurity in Hawai'i
> 2023 Hawai'i Housing Study Survey
> University of Hawai'i Strategic Plan Survey
> State of Hawai'i Department of Health