Exploring Market Research Careers: SMS Hawai'i Hosts Pearl City High School IBAD Students

Exploring Career Paths in Market Research: A Valuable Experience for Hawai'i High School Students

In a concerted effort to bolster workforce development and pave the way for a robust talent pipeline in Hawai'i, SMS Hawai'i recently opened its doors to a group of eager students from Pearl City High School's Academy of International and Business Design (IBAD) program. The visit was a part of their educational journey aimed at exploring career paths at various offices in downtown Honolulu as part of the Hawai'i Chamber of Commerce's Hawai'i Sector Partnerships programs, which seek to bridge businesses and schools in providing work-based learning experiences to Hawai'i high school students.

It's no secret that many high school students need more exposure to different career options, making it challenging to make informed decisions about their future. That's where programs like IBAD come in.

During their visit, IBAD students explored various facets of market research, from qualitative and quantitative methodologies to product research. They gained insight into how data collected in the field can influence everything from corporate decisions to state policies and laws. Our students had a firsthand look at SMS Research's operations, including our call center, and engaged with our market research and consulting teams, asking questions along the way.

This educational experience was part of their college and career planning journey. It's no secret that many high school students need more exposure to different career options, making it challenging to make informed decisions about their future. That's where programs like IBAD come in.

IBAD aims to provide young Hawai'i students opportunities to explore local careers in high-demand industries. Career academies are designed to bridge the gap between classroom learning and real-world application. These academies provide students with immersive experiences, enabling them to connect their education to tangible career prospects. By doing so, students can explore their passions, interests, and aptitudes while gaining valuable skills that extend far beyond the confines of a textbook.

SMS Hawai'i is eager to continue to be a part of this workforce initiative, ensuring that young talent are well-equipped to make informed decisions about their career paths - especially in areas of market research. It's a win-win for students, businesses, and our community.

About IBAD

The Academy of International Business and Design (IBAD) pathway at Pearl City High School provides a platform for students to engage in meaningful learning experiences within a dynamic environment. Emphasizing real-world career exposure, IBAD equips students with the practical knowledge and skills needed for successful college and career planning. Learn more.

> Don't go to Pearl City High School? See a complete list of Hawai'i Academies member schools

About Hawai'i Sector Partnerships

Hawai‘i’s sector partnerships are industry-led, community-supported collaboratives that strengthen local economies and prepare and connect Hawaii’s young people to careers in in-demand industries. Want to join? Learn more.

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